• do you know what you want your business to achieve but not how to achieve it?
• do you need help to get your business to where you want it to be?
• would you like a structured marketing plan that tells you what to do and when?

If you want a marketing plan that will win clients then this one-day workshop is for you.

Who should attend

This workshop is for you if you want to be more strategic in your approach to marketing and learn how to focus your time and money on what will get your business to where you want it to be.  The workshop is aimed primarily at business owners but is also relevant to staff with responsibility for marketing within their organisation.

Why you should attend

This workshop takes you back to the basics and breaks down a marketing plan into easy-to-understand elements.  With a maximum of five attendees you will receive plenty of individual attention from the trainer who will answer your questions and set you on the right path.  By the end of the day you will have a marketing plan ready to be put into action as soon as you return to your office.

The benefits of attending

To your business - you will learn a clear 10-steps-to-success process to formulate a marketing plan that is specific to you and tailored towards achieving the needs of your business.

To you as an individual - you will learn the skills to formulate a strategic plan that you can apply time and time again.  You will end the day confident in your abilities to operate strategically and leave ad-hoc and knee-jerk activity in the past.

You will learn how to:

• establish objectives for your marketing and integrate them with your business objectives
• profile your target audience
• determine your key messages and adapt them to your different target audiences
• decipher the jargon surrounding the many marketing tools available to you
• deliver your messages using the most appropriate marketing tools for your needs
• prioritise your marketing activity
• schedule your marketing activity according to deadlines, your time and budget
• measure your success

What you will take away with you

At the end of this workshop you will have a structured marketing plan that will show you what you need to do for, at least, each of the next six months to get your business to where you want it to be.

What you need to bring with you

One week before the workshop you will be sent a questionnaire to fill in.  The questions are aimed specifically at getting you to start thinking about your business in a strategic way so that you come to the workshop in the right frame of mind to formulate an effective marketing strategy.  It is not compulsory to complete the questionnaire, but it is advisable - previous attendees have said how useful a tool this is as a way of laying the groundwork for what you will do during the workshop.

Your added bonus

As your time is precious we want to squeeze every last drop of benefit to you so we add a networking spin to each workshop.

At the start of each workshop you are given the opportunity to talk about you, your business and what type of contacts/leads you are looking for.  This not only puts you into perspective for your trainer, but also allows the other attendees to find out about you and think how they can help you and you help them.  We do a business card swap so you can all keep in touch afterwards and have an area in the training room for you to place flyers/brochures etc for the other attendees to take away with them.

Building your network of business people is an important part of marketing your business so we build time for this into the workshop schedule.

Wotton House
Guildford Road
Dorking, Surrey
, RH5 6AA

Bojangle Communications

Bojangle Communications is a marketing consultancy that specialises in helping small businesses, start-ups and sole traders to shine.

Through a mixture of traditional consultancy, workshops and online programmes, Bojangle works with its clients to get their business to where they want it to be.